Oceanside, CA – Kickstarting regional celebrations of Asian and Pacific Islander Heritage month in May, the inaugural Southern California Asian & Pacific Islander (API) Festival, will be held Saturday, April 29, 2023 from 10 a.m. to 5 p.m. at the Oceanside Civic Center. More than 20 Asian and Pacific Islander cultures will be represented during this community event with two performance stages and a martial arts demonstration arena featuring Bi “killer bee” Nguyen (aka: Killerbeemma) giving a self defense seminar. There will also be a health and wellness area, storytelling and hands-on cultural activities at the Oceanside Public Library and Oceanside Museum of Art, as well as various food and artisan booths. The festival is free and all ages are welcome to attend. The theme for the Festival is the spirit of the Rabbit which symbolizes longevity, peace, and prosperity in many Asian cultures. The festival is hosted by local non-profit Umeke, Inc., an organization dedicated to educating local communities through cross-cultural learning, working towards the equity and advancement of all marginalized and underserved populations.
Ilima Martinez, festival co-director and President of Umeke shares: “What makes this festival special is that it’s a truly community-based event. A well-known Hawaiian proverb, A’ohe hana nui ka alu’ia, no task is too big when done together is the essence of the event.” In the same spirit, Kevin Shin, entrepreneur, small business owner, and festival co-director states, “As we enter 2023, this decade has presented so many challenges throughout our communities. We seem to be in a time where there is an incredible need to remember traditions of our cultures, share a sense of humanity to a visceral level, and find commonality even when experiencing differences. Small business like Ikigai Artifacts in Artist Alley and our other partners are great examples.”