LA CONEXION: Chula Vista’s Día de los Muertos Grows to 10,000+ Attendees with Community at Heart
Image credit: Downtown Chula Vista Association
San Diego, CA - Downtown Chula Vista is preparing for its fourth annual Día de los Muertos celebration, a testament to the community’s rich Latino and Hispanic heritage. What started as a small gathering has grown into a large-scale celebration, with attendance swelling to nearly 15,000 in recent years. Dominic Li Mandri, District Manager of the Downtown Chula Vista Association, shared insights on how the event has quickly become a significant cultural anchor for the community.
“From the start, our focus has been on bringing Día de los Muertos downtown, not only to honor tradition but to offer a platform for Chula Vista residents to celebrate their heritage openly,” Li Mandri explained. Rooted in the customs of central Mexico dating bac...