Buchanan’s Whisky Celebrates Hispanic Heritage with “We Are the Spirit of the 200%” Campaign
(Desplázate hacia abajo para leer el artículo en español)
NEW YORK – Buchanan’s Blended Scotch Whisky has launched its latest campaign, “We Are the Spirit of the 200%,” celebrating the unique duality of Hispanic Americans who identify as both 100% American and 100% Hispanic.
This campaign resonates with many in both San Diego and across the nation. Featuring Marcello Hernández, a breakout star from "Saturday Night Live," Kids of Immigrants’ Daniel Buezo and Debbie Gonzales, NuevaYorkinos’ Djali Brown-Cepeda and Ricardo Castañeda, and DJ VRYWVY, the campaign highlights the vibrant mix of heritage and modernity that defines Hispanic American culture.
SNL's Marcello Hernandez pictured above, center during the "We Are The Spirit of the 200%" Holiday Campaign. Photo credit: Buchanan's...